AMAG Technology and West Fire Systems Partner to Secure Parcel 2

AMAG Technology announces that Buckingham Properties and Butler/Till have selected AMAG Technology’s Symmetry Security Management System to secure Parcel 2, a mixed-use development project in downtown Rochester, New York.

Butler/Till building in downtown Rochester, New York


Co-owners Buckingham Properties and Butler/Till will install AMAG’s Symmetry Access Control system integrated with Allegion’s Schlage LE wireless locks. Butler/Till, a media and communications agency, will occupy three floors and also install AMAG’s Symmetry GUEST visitor management system.


Located at 260 East Broad Street, the new five-story, 106,000 square foot mixed-use building will be the new home of co-owner Butler/Till, which will occupy space on the ground floor and the entirety of floors two and three, with employees having access to underground parking and a private roof deck. Retail will occupy the remaining ground floor, along with potential enhanced pedestrian experiences and outdoor seating. The upper floors will consist of twenty-eight (28) residential units and a roof deck, accessible to residents.


Symmetry Access Control and Symmetry GUEST visitor management allow Butler/Till to efficiently manage employee access and the flow of visitors throughout the two-plus floors. Using the software-partitioning feature in Symmetry Access Control, security is managed separately for residential tenants.


“Having the ability to manage the business and residential areas separately using Symmetry was a huge reason we selected AMAG’s Symmetry system,” said Darin Price, Development Manager, Buckingham Properties. “We’ve been working with West Fire for the past 10 years and trust their expertise.”


“West Fire is excited to expand our relationship with Buckingham Properties and provide security products and services for this unique development,” said Chuck Schramm, Sales Engineer, West Fire Systems, Inc. “AMAG’s Symmetry system integrated with Allegion locks provided a dynamic system that met Parcel 2’s needs.”


Parcel 2 is one of many development projects happening in downtown Rochester.


For more information about AMAG Technology, please visit or contact an AMAG Regional Sales Manager. You can learn more about West Fire Systems at


About AMAG Technology

AMAG Technology is a world leader in unified security solutions that help organizations mitigate risk, ensure compliance and reduce the overall cost of a security program. AMAG manufactures open solutions under the brand of Symmetry™ that include access control, visitor management, identity management, command and control, video management, analytics, mobile, intrusion management, and incident management. AMAG is headquartered in Hawthorne, California with sales and support located throughout the Americas, EMEA and APAC.

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